— From initial concepts to today, what constants does Judith aim to celebrate?
Our focus has always been on creating a sense of community and inclusivity around a shared aesthetic. We celebrate that aesthetic and the ethical & sustainable practices of our designers, alongside the desire of our customers to make thoughtful choices to reward those practices.
In terms of design, we tend to celebrate ease of wear and utilitarian details that demonstrate a designer’s understanding of form and function – subtle standout details that are integrated into the design, not applied just to make it unique: Design that might be referential but not overtly nostalgic. Textiles; Sophisticated, nuanced colors; Tactility; Integrity of materials and make – are all attributes that drive each season. Designers who know exactly where their materials and final products are made, who maintain the same high standards of truly knowing how things are made from start to finish, and pricing that reflects an ethical distribution chain.
I think first and foremost Judith aims to celebrate the designers’ vision, intention and authenticity – representing the designer properly has been our focus since conception. I can only do that via maintaining open and honest relationships with the designers and their teams.
I think my friends would call my commitment to authenticity an obsession, maybe on the brink of being annoying, but I can only represent things I feel connected to, things I feel capable of understanding completely and representing authentically, and my ability to do so comes from the authenticity of the designers we represent, making their vision easy to celebrate. The store is really a testimony to the integrity of the designers we are lucky enough to represent.